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77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months
Customers don't care how great your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that companies ought to be constantly asking for reviews.
Source: Statuslabs
One-half Of All Of The Millennial's "Always" Read Online Reviews For Companies
More youthful individuals understand the value of being informed. User-generated material has an indisputable influence on consumers.
If businesses think of the power of client reviews over millennials, they will understand what they've been losing out on. Older individuals are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats show the general appeal of a site can only go so far.
Source: Review Trackers
Software Application Reviews Impact Over 98% Of All Buyers
18% of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%
One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can likewise affect our buying decisions.
According to social reviews statistics, Facebook impacts more than half of users' purchase choices.
If it has positive reviews, Facebook reviews statistics reveal that four out of 5 users are most likely to rely on a local business.
Source: RevLocal
74% Of Regional Businesses Have At A Minimum, One Google Review
One review is far from enough to improve your website's SERP ranking.
Taking a look at online rankings stats, we learnt that a business needs to have approximately 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
A Lone Business Review Can Raise Its Conversions By 10%
Online review statistics reveal user-generated content can do miracles in regards to conversions.
A single review can have a huge impact on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44 percent boost.
Source: RevLocal
Online Product Reviews About A Product Can Raise Its Conversion Rate By An Unprecedented 270 Percent
User review stats reveal the purchase likelihood for a product with 5 reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.
Today's consumers are wary and desire the best bang for their buck. It's no wonder that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Utilize An Organisation
This stat is among numerous that illustrate the significance of online rankings. Now that news of consumer satisfaction travels this fast, keeping your clients happy is more crucial than ever.
57% of consumers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.
Additionally, 11% looked just for businesses with a perfect five star score.
Source: Brightlocal
Reviews Published On Twitter Can Improve Online Sales By 6.46%
Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
53% Of Customers Anticipate Companies To Reply Within A Week To Unfavorable Reviews
Online review stats clarify that 63% of consumer reviews remain without a reaction. That's regrettable, because those companies are losing customers that way.
Source: Review Trackers
Users Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. Purchasing decisions are made rapidly.
Online reviews are clearly persuasive, yet online marketers have not necessarily come to value the power of them.
Source: Martech Zone