67% Of Consumers Claim That Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider

When clients have to select a service provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

98 Percent Of Yelp's Website Visitors Purchased From A Business They Found On The Website

Generally, 142 million consumers go to Yelp every month. If you haven't claimed your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

Reviews Shared On Twitter Can Grow Sales By 6.46%

Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Only 6% Of Consumers Don't Trust Consumer Reviews At All

According to client review statistics, a whopping 19 percent of consumers constantly trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

If They Were Asked, 77% Of Consumers Would Certainly Leave A Review

More than a 35% would post a review to inform others about their customer encounter and 24% would most likely direct their review to the company itself.

Over a 26% would want to leave a review to assist other individuals with their decision making process.

Source: Podium

53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and want the very best bang for their buck. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out much more reviews to get a better idea of how the business is actually doing. Do not depend on that statistic alone.

Source: Brightlocal

Consumers Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Purchasing decisions are made quickly.

Online reviews are certainly convincing, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

Google Represents 57.5 Percent Of All Reviews World-wide

Google is in the lead here, followed by Facebook as a far-off second.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

83% Of All Young Clients Were Asked To Give A Review Recently

Of those invited, 80% of consumers did submit a review. Overall, companies have asked 66% of all customers to post a review on their business.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends show people choose to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal

If A Company Takes Care Of Problems Rapidly And Efficiently, 95% Of Unhappy Clients Will Return To A Company

Customers don't expect you to be perfect. They do expect you to remedy things when they go wrong. If there's absolutely nothing else a company can do to resolve a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday