90 Percent Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Clients

24% of US consumers consider reviews as 'extremely influential'.

To highlight the importance of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those same clients are also willing to accept slower shipping times for such items.

Source: Turntonetworks

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

67% Of Customers Suggest Reviews Are A "Very Crucial" Factor When Selecting A Service Provider

Reviews have a huge impact on their decision when consumers have to select a solution provider.

Source: DemandGenReport

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, people spend more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

If They Were Asked, 77% Of Customers Would Probably Post A Review

More than a 35% would leave a review to inform others about their customer encounter and 24% would likely direct their review to the business itself.

Over a 26% would want to submit a review to help other people with their choice making process.

Source: Podium

88% Of Executives Judge Reputation Risk As A Leading Business Problem

Reputation management statistics suggest a business's reputation doesn't affect just the consumers. Potential team members also look at ratings and read reviews.

Source: Deloitte

30% Of Consumers Feel Favorable To A Company Which Responds To Online Reviews

Communicating with your customers creates trust. Even something easy like reacting to their reviews and comments can make them feel appreciated.

As you might expect, customers who feel this way are going to spend more cash with a business.

Source: Statuslabs

Favorable Reviews Encourage 68% Of Customers To Use A Local Business

Because the vast bulk of customers check out reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our buying preferences.

According to social reviews stats, Facebook impacts more than half of users' purchase choices.

Facebook reviews statistics reveal that four out of 5 users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how excellent your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review statistics put consumers' reviews as the most reliable source of recommendations. Online reviews usually carry the same weight as recommendations from family and friends.

Source: Brightlocal

53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review statistics clarify that 63% of consumer reviews remain without a reply. That's regrettable, since those companies are losing clients that way.

Source: Review Trackers

Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies in fact use them.

Although we now know why client reviews are so powerful, many businesses obviously do not.

Source: LsaInsider

Clients Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, buying decisions are made rapidly.

Online reviews are obviously convincing, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

Customers Might Spend 31 Percent More With A Business That Has Terrific Reviews

Take note of this statistic. The more detailed other users explain your services or product, the more money you can charge and consumer review stats show us precisely how much more.

Source: Martech Zone

The Average Review Length Has Actually Gotten 65% Shorter Since 2010

Lately reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.

Source: Review Trackers