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90% Of Consumers Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals say about impressions, right?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
If you do not have reviews on your website, consider asking your visitors to compose one.
Source: Martech Zone
Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, producers' descriptions are basically advertisements.
Source: Martech Zone
83 Percent Of Consumers Don't Trust Advertising
The standard channels to reach consumers aren't as influential as they utilized to be. Many users who no longer trust ads select to pay attention to customers' recommendations online.
Source: Statuslabs
Google Represents 57.5 Percent Of All Reviews Throughout The World
As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
A One Star Boost In Rating Can Result In A 5% To 9% Increase In Business Income
Businesses that treat consumers honorably normally prosper, review websites help make sure of that.
Source: Statuslabs
Software Application Reviews Impact Over 98% Of All Buyers
18% of software application purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
70% Of Consumers Choose To Find Out About A Business Via Reviews And Short Articles, Instead Of Ads
Ads are all well and good, but it's worth attempting a different approach too. Reviews are without a doubt the very best method to find the truth about a service or product.
Source: Statuslabs
Reviews Published On Twitter Can Help Boost Revenues By 6.46 Percent
Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read customer reviews, agree that it increases their purchasing confidence.
Businesses utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
77% Of Clients Would Likely Leave A Review If They Were Asked
More than a 35% would submit a review to inform others about their client encounter and 24% would most likely direct their review to the business itself.
Over a 26% would want to leave a review to assist other individuals with their decision making process.
Source: Podium
The Average Review Length Has Become 65% Much Shorter Since 2010
Presently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars
Generally two thirds of companies have great and outstanding ratings. Just 5% of businesses have a score below 3 stars.
Source: Brightlocal
63.6% Of Customers Visit Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats reveal the general popularity of a site can only go so far.
Source: Review Trackers
30% Of Clients Feel Positive About A Company Which Reacts To Online Reviews
Staying connected with your customers creates trust. Even something easy like responding to their remarks and reviews can make them feel appreciated.
As you may expect, customers who feel this way are ready to invest more money with a company.
Source: Statuslabs
Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions
Facebook is presently the most popular social media which can also influence our purchasing preferences.
According to social media reviews data, Facebook impacts more than half of users' purchase decisions.
If it has positive reviews, Facebook reviews stats reveal that four out of five users are more likely to trust a local business.
Source: RevLocal
52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too
We already touched upon the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.
Source: Capterra
70% Of Customers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people read much more reviews to get an idea of how business is in fact doing. Don't depend upon that figure alone.
Source: Brightlocal