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Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
The Majority Of Consumers Aged 25 To 34 Submitted Reviews
According to Statista, the younger generations are clearly the more opinionated ones.
Source: Statista
61% Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars
Generally two thirds of companies have great and outstanding rankings. Only 5% of businesses have a score below 3 stars.
Source: Brightlocal
89% Of Individuals Like To Read Reviews Using Their Smartphones
Be it via an app or a mobile web browser, customers prefer to read reviews on their smart phones.
Source: Statista
63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review stats show the general popularity of a website can just go so far.
Source: Review Trackers
Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of companies actually utilize them.
Although we now understand why customer reviews are so effective, most businesses obviously don't.
Source: LsaInsider
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of US Clients
24% of US shoppers consider reviews as 'very influential'.
To show the importance of online reviews and ratings, did you know that 81% of consumers will pay more for a product with reviews and those exact same consumers are also happy to accept slower shipping times for such products.
Source: Turntonetworks
30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews
Staying connected with your customers develops trust. Even something as simple as reacting to their comments and reviews can make them feel valued.
As you might anticipate, customers who feel this way are happy to spend more cash with a company.
Source: Statuslabs
89% Of Consumers Read A Businesses Responses To Reviews
Not only do most individuals read the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.
Source: Brightlocal
Users Reading Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users
Mobile users choose to get things done quicker. Therefore, purchasing choices are made quickly.
Online reviews are undoubtedly convincing, yet online marketers haven't always come to appreciate the power of them.
Source: Martech Zone
If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Utilize An Organisation
This stat is among numerous that illustrate the importance of online ratings. Now that news of consumer satisfaction travels this quick, keeping your consumers pleased is more important than ever.
57 percent of customers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
Furthermore, 11% looked just for services with a best five star rating.
Source: Brightlocal