More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star rating is the first thing customers see. Still, users focus on other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US customers.

Source: Statista

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Utilize A Service

This stat is among numerous that highlight the significance of online rankings. Now that news of consumer complete satisfaction travels this quick, keeping your consumers happy is more important than ever.

57 percent of customers have actually searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked just for services with a best five star rating.

Source: Brightlocal

US Consumers View "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on different aspects of the shopping experience when individuals check out reviews. However according to online review stats, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US consumers.

Source: Statista

49% Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of consumers, who focus on the variety of reviews is currently at 46 percent.

Source: Brightlocal

89% Of Shoppers Like To Read Reviews On Their Smartphones

Be it through an app or a mobile web browser, clients prefer to read reviews on their smart phones.

Source: Statista

The Typical Review Length Has Actually Become 65% Shorter Since 2010

As of late reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet from twitter.

Source: Review Trackers

If They Were Asked, 77% Of Customers Would Definitely Post A Review

More than a 35% would leave a review to advise others about their client experience and 24% would undoubtedly direct their review to the company itself.

Over a 26% would want to post a review to help other individuals with their choice making process.

Source: Podium

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'always' or 'really often'.

Source: Trust You

A Single Business Review Can Lift Its Conversions By 10%

Online review stats reveal user-generated content can do wonders in terms of conversions.

A single review can have a huge influence on your business.

A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can supply an astonishing 44% increase.

Source: RevLocal

71% Of Millennials Browse Customer Reviews Of Professional Services

Majority of all individuals in need of a professional service rely on online reviews.

According to online reviews data, 59% utilized online reviews to pick a legal representative or a physician.

Younger people (age 18-35) are even more likely to work with a professional based upon online reviews. Only 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

67% Of Customers Suggest Reviews Are A "Extremely Important" Factor When Choosing A Service Provider

When consumers have to choose a service provider, reviews have a huge effect on their decision.

Source: DemandGenReport

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a brand-new car and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.

With the help of other customers, you manage to choose one that works for you. That's how positive reviews convert customers into customers.

Source: Consumer Affairs

90 Percent Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about very first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to write one if you do not have reviews on your site.

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review data, people spend more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo