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Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
USA Buyers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews
When individuals read reviews, they concentrate on various aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of USA clients.
Source: Statista
More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Just 6% Of Consumers Do Not Trust Consumer Reviews At All
According to customer review data, a massive 19 percent of customers constantly trust online reviews and never a make a purchase without reading reviews.
Source: Statista
74% Of Local Companies Have At Least One Google Review
A single review is far from adequate to enhance your website's SERP ranking.
Looking at online rankings stats, we learnt that a business requires to have at least 40 reviews before users "Award" it with a star.
Source: Brightlocal
86% Of Customers Would Consider Composing A Review For A Business
Your consumers are your most valuable resource, and it's not just because of the cash they invest at your business. They will be prepared to share it if you provide them an excellent experience.
Source: Brightlocal
70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people check out a lot more reviews to get an idea of how the business is in fact doing. Do not depend on that figure alone.
Source: Brightlocal
90% Of Consumers Need Less Than 10 Reviews To Form An Opinion About A Business
You know what people say about first impressions, right?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
If you do not have reviews on your site, consider asking your visitors to compose one.
Source: Martech Zone
The Average Review Length Has Become 65% Much Shorter Since 2010
Lately reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
Software Reviews Impact Over 98 Percent Of All Buyers
18% of software application purchasers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
30% Of Consumers Feel Positive About A Business Which Reacts To Online Reviews
Staying connected with your customers builds their trust. Even something easy like reacting to their comments and reviews can make them feel appreciated.
As you may expect, customers who feel this way are more willing to invest more cash with a company.
Source: Statuslabs
A Lone Business Review Can Lift Its Conversions By 10 Percent
Online review stats show user-generated material can do miracles in regards to conversions.
A single review can have a huge effect on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44% increase.
Source: RevLocal
Consumers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users
Mobile users prefer to get things done much faster. For that reason, buying decisions are made rapidly.
Online reviews are obviously persuasive, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies doubt the integrity of online reviews. Nevertheless, they realize the massive effect user scores have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.
Source: Career Arc
53% Of Americans Consider Product Reviews And Ratings As The Most Important Part Of Online Shopping.
Today's shoppers are smart and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista