89% Of Clients Want To Read Reviews On Their Smart Devices

Be it through an app or a mobile browser, customers choose to read reviews on their mobile devices.

Source: Statista

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, individuals spend more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can also affect our purchasing preferences.

According to social reviews statistics, Facebook affects over half of users' purchase choices.

If it has positive reviews, Facebook reviews stats reveal that 4 out of 5 users are likely to rely on a local business.

Source: RevLocal

More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Stats reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read consumer reviews, agree that it increases their purchasing confidence.

Organizations use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91% Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review stats put customers' reviews as the most trustworthy source of suggestions. Online reviews generally carry the exact same weight as recommendations from family and friends.

Source: Brightlocal

49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of consumers, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all individuals in need of an expert service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to pick an attorney or a medical professional.

Young people (age 18-35) are even more inclined to work with an expert based upon online reviews. Only 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters

A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Profits

Businesses that treat clients well generally flourish, review sites help ensure of that.

Source: Statuslabs

73 Percent Of Consumers Believe Written Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the stats appear more authentic which is what the potential consumers are searching for. Nearly a 3rd of customers say composed reviews are the only feature that makes them think the sites' reviews are pertinent and helpful.

Source: Fan and Fuel

If They Were Asked, 77% Of Consumers Would Certainly Leave A Review

More than a 35% would post a review to educate others about their customer experience and 24% would definitely direct their review to the business itself.

Over a 26% would want to post a review to assist other people with their decision making process.

Source: Podium

95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'always' or 'really frequently'.

Source: Trust You

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

More youthful individuals understand the worth of being informed. User-generated content has an unassailable impact on customers.

They will recognize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

74% Of Local Companies Have At Least One Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Looking at online rankings stats, we found out that a business requires to have a minimum of 40 reviews before clients "Award" it with a star.

Source: Brightlocal