91% Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review stats put customers' reviews as the most reliable source of recommendations. Online reviews generally bring the very same weight as advice from loved ones.

Source: Brightlocal

98% Of Yelp's Website Visitors Bought From A Business They Found On The Website

Generally, 142 million consumers visit Yelp each month. This is as great a time as any if you haven't claimed your free Yelp business page.

Source: RevLocal

If They Were Asked, 77% Of Customers Would Certainly Give A Review

More than a 35% would do it to notify others about their consumer encounter and 24% would most likely direct their review to the company itself.

Over a 26% would want to post a review to help other people with their decision making process.

Source: Podium

Half Of All Millennial's "Always" Read Online Reviews For Businesses

More youthful individuals know the value of being informed. User-generated content has an indisputable effect on customers.

If businesses stop to consider the power of client reviews over millennials, they will realize what they've been losing out on. Older people are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies actually use them.

Although we now understand why consumer reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

30% Of Consumers Feel Positive About A Company Which Reacts To Online Reviews

Communicating with your customers creates trust. Even something easy like reacting to their remarks and reviews can make them feel valued.

As you may expect, customers who feel this way are more willing to spend more money with a business.

Source: Statuslabs

If A Company Makes An Effort To Fix Issues Quickly And Efficiently, 95% Of Disappointed Consumers Will Return To A Company

Customers don't expect you to be perfect. They do expect you to resolve things when they go wrong. If there is nothing else a business can do to resolve a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read many more reviews to get an idea of how the business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

Software Reviews Influence Over 98 Percent Of All Buyers

18 percent of software application purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

61 Percent Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Typically two thirds of businesses have excellent and great scores. Only 5% of businesses have a ranking listed below three stars.

Source: Brightlocal

89% Of Clients Prefer To Read Reviews On Their Smart Devices

Be it by means of an app or a mobile internet browser, people prefer to read reviews on their mobile phones.

Source: Statista

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Reviews Shared On Twitter Can Help Grow Revenues By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Consumers Might Invest 31% More With A Business That Has Fantastic Reviews

Take notice of this fact. The better other users describe your service or product, the more money you can charge and customer review stats reveal to us exactly how much more.

Source: Martech Zone

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the maker states. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone