More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website

Usually, 142 million customers visit Yelp every month. If you haven't claimed your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a new car and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.

With the help of other people, you manage to choose one that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can also influence our buying preferences.

According to social reviews data, Facebook affects the majority of users' purchase choices.

Facebook reviews stats reveal that four out of five users are most likely to rely on a local business if it has positive reviews.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star ranking is the first thing customers see. Still, users pay attention to other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of US customers.

Source: Statista

Online Item Reviews About A Product Can Boost Its Conversion Rate By More Than 270%

User review stats show the purchase probability for an item with 5 reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

If They Were Asked, 77% Of Consumers Would Likely Leave A Review

More than a 35% would submit a review to inform others about their client encounter and 24% would rather direct their review to the business itself.

Over a 26% would be willing to give a review to help other individuals with their decision making process.

Source: Podium

The Majority Of Shoppers Aged 25 To 34 Posted Reviews

According to Statista, the younger generations are seemingly the more vocal ones.

Source: Statista

Majority Of Customers Won't Utilize A Business If It Has Less Than A 4 Star Score

This stat is one of many that show the importance of online ratings. Now that news of client complete satisfaction travels this quick, keeping your consumers happy is more vital than ever.

57 percent of customers have actually searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked only for services with a perfect five star rating.

Source: Brightlocal

The Typical Review Word Count Has Gotten 65% Shorter Since 2010

Nowadays reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

People Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Purchasing choices are made quickly.

Online reviews are undoubtedly convincing, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone