83 Percent Of Customers Do Not Rely On Advertising

The standard channels to reach customers aren't as influential as they used to be. Many users who no longer trust ads select to focus on clients' suggestions online.

Source: Statuslabs

Buyers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. For that reason, buying decisions are made rapidly.

Online reviews are undoubtedly persuasive, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star rating is the first thing consumers see. Still, users take note of other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they spend at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

89% Of Customers Browse A Companies Feedback To Reviews

Not only do a lot of clients read the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can likewise influence our purchasing decisions.

According to social media reviews data, Facebook affects more than half of users' purchase choices.

Facebook reviews statistics reveal that four out of five users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

The Average Review Length Has Actually Become 65% Shorter Since 2010

These days reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

Google Accounts For 57.5 Percent Of All Reviews Around The Globe

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Utilize An Organisation

This stat is one of lots of that highlight the significance of online scores. Now that news of client fulfillment travels this fast, keeping your clients happy is more vital than ever.

57% of consumers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked just for services with a best five star rating.

Source: Brightlocal

73% Of Customers Think Customer Reviews Are More Important Than Star And Number Scores

Online review stats make it clear individuals aren't satisfied with ratings alone.

Written reviews make the stats appear more authentic which is what the prospective consumers are trying to find. Nearly a third of consumers say composed reviews are the only feature that makes them think the sites' reviews are pertinent and helpful.

Source: Fan and Fuel

91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review statistics position customers' reviews as the most reliable source of recommendations. Online reviews generally bring the very same weight as suggestions from loved ones.

Source: Brightlocal

60% Of Consumers Refer To Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and ranking data show people value the opinion of peers more than any other content.

Source: Collective Bias