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If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Customers anticipate to see some negative reviews.
Source: Capterra
Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions
Facebook is presently the most popular social media which can likewise influence our buying decisions.
According to social reviews stats, Facebook impacts over half of users' purchase decisions.
Facebook reviews statistics reveal that four out of 5 users are more likely to rely on a local business if it has favorable reviews.
Source: RevLocal
Over Half Of Shoppers Aged 25 To 34 Wrote Reviews
According to Statista, the more youthful generations are evidently the more vocal ones.
Source: Statista
Negative Reviews Can Increase Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, individuals spend more than 5 times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo
70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business
4 reviews may be too few. Many people read a lot more reviews to get a better idea of how the business is really doing. Don't depend upon that figure alone.
Source: Brightlocal
Software Application Reviews Impact Over 98% Of All Purchasers
18 percent of software buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
A One Star Increase In Score Can Lead To A 5% To 9% Increase In Business Profits
Businesses that treat customers well generally prosper, review sites help ensure of that.
Source: Statuslabs
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
74% Of Local Companies Have At Least One Google Review
One review is far from adequate to enhance your website's SERP ranking.
Taking a look at online scores stats, we learnt that a company needs to have a minimum of 40 reviews before people "Award" it with a star.
Source: Brightlocal
15 Percent Of Customers Do Not Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15% of possible clients will not even consider doing business with a company they can't discover viewpoints about.
Source: Statuslabs
30% Of Customers Feel Comfortable With A Company Which Responds To Online Reviews
Keeping in touch with your consumers develops trust. Even something as simple as responding to their comments and reviews can make them feel appreciated.
As you might expect, clients who feel this way are going to invest more money with a company.
Source: Statuslabs