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77% Of Individuals Do Not Trust Reviews That Are Older Than Three Months
Clients don't care how good your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that companies need to be continuously requesting reviews.
Source: Statuslabs
74% Of Local Businesses Have At Least One Google Review
One review is far from sufficient to enhance your site's SERP ranking.
Taking a look at online scores data, we learnt that a company requires to have at least 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Aspect
Stats reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
More Than Half Of Individuals Aged 25-34 Gave Reviews
According to Statista, the younger generations are unsurprisingly the more opinionated ones.
Source: Statista
Only 6 Percent Of Customers Do Not Trust Consumer Reviews At All
According to consumer review statistics, a whopping 19 percent of consumers constantly rely on online reviews and never ever a purchase without reading reviews first.
Source: Statista
91% Of Millennials Rely On Online Reviews As Much As Friends And Family
Online review statistics put clients' reviews as the most credible source of recommendations. Online reviews usually carry the same weight as advice from family and friends.
Source: Brightlocal
Google Represents 57.5% Of All Reviews Across The Globe
Google is in the lead here, followed by Facebook as a distant second.
These the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
A One Star Boost In Score Can Result In A 5% To 9% Increase In Business Earnings
Businesses that treat consumers honorably generally prosper, review sites help make certain of that.
Source: Statuslabs
Positive Reviews Encourage 68 Percent Of Customers To Use Local Businesses
Because the vast bulk of customers read reviews, you'd want yours to be appealing to new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Visitors Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. Purchasing choices are made quickly.
Online reviews are clearly persuasive, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
70% Of Consumers Prefer To Find Out About A Business Through Short Articles And Reviews, Instead Of Ads
Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are by far the best method to find the truth about a service or product.
Source: Statuslabs
Online Item Reviews About A Product Can Increase Its Conversion Rate By More Than 270 Percent
User review stats show the purchase probability for a product with five reviews is 270% higher than the exact same item without reviews.
Source: Spiegel Research Center
63.6% Of Customers Visit Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
These online review statistics reveal the basic appeal of a website can only presume when it comes to trust.
Source: Review Trackers
67% Of Customers Report Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider
When consumers need to pick a service provider, reviews have a massive impact on their decision.
Source: DemandGenReport
64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who read client reviews, agree that it increases their purchasing confidence.
Businesses utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista