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If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
Software Reviews Influence Over 98% Of All Purchasers
18% of software buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
89% Of Consumers Browse A Businesses Replies To Reviews
Not only do most clients check out the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
Only 44% Of Local Companies Have Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses actually use them.
Although we now know why consumer reviews are so effective, many businesses obviously don't.
Source: LsaInsider
More Than Half Of Customers Aged 25 To 34 Submitted Reviews
According to Statista, the more youthful generations are clearly the more vocal ones.
Source: Statista
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and desire the very best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
95% Of Disappointed Consumers Will Return To A Business If A Business Makes An Effort To Solve Problems Rapidly And Efficiently
Consumers don't anticipate you to be perfect. When things go wrong, they do anticipate you to resolve things. If there is nothing else a company can do to deal with a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%
One negative review is enough for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Use A Service
This stat is one of many that show the importance of online ratings. Now that news of customer satisfaction travels this fast, keeping your customers delighted is more vital than ever.
57% of customers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
Moreover, 11 percent looked just for organizations with an ideal five star rating.
Source: Brightlocal
86% Of Customers Would Think About Writing A Review For A Business
Your clients are your most important resource, and it's not only because of the money they spend at your business. If you provide a good experience, they will be willing to share it.
Source: Brightlocal
83% Of Clients Do Not Trust Advertising
The traditional channels to reach consumers aren't as prominent as they utilized to be. Many users who no longer trust advertisements select to pay attention to consumers' recommendations online.
Source: Statuslabs
71% Of Millennials Browse Customer Reviews Of Expert Services
More than half of all people in need of an expert service rely on online reviews.
According to online reviews stats, 59% used online reviews to select a lawyer or a medical professional.
Younger people (age 18-35) are a lot more likely to work with an expert based upon online reviews. Only 19% of millennials will think about hiring an attorney without any.
Source: Thomson Reuters