A Lot Of Best Selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower ranking in fact helps your overall score.

According to client rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

30% Of Clients Feel Positive About A Company Which Reacts To Online Reviews

Corresponding with your consumers establishes trust. Even something like reacting to their comments and reviews can make them feel valued.

As you might expect, clients who feel this way are ready to spend more cash with a business.

Source: Statuslabs

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a new car and there are several models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other consumers, you manage to pick a model that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review stats, people devote more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

If A Business Takes Care Of Issues Rapidly And Effectively, 95% Of Dissatisfied Clients Will Return To A Company

Clients don't expect you to be perfect. They do expect you to fix things when they go wrong. If there's absolutely nothing else a company can do to solve an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

86% Of Consumers Would Think About Composing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the money they invest at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

77% Of Customers Would Most Likely Give A Review If They Were Asked

More than a 35% would leave a review to notify others about their consumer encounter and 24% would rather direct their review to the business itself.

Over a 26% would be willing to submit a review to help other people with their choice making process.

Source: Podium

Customers Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. Purchasing decisions are made rapidly.

Online reviews are clearly convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

89% Of Clients Read A Businesses Reactions To Reviews

Not only do the majority of individuals check out the review replies, 30% of them hold them in high regard. Practically 96% read the replies to their own reviews.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star score is the first thing customers see. Still, users take notice of other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the basic popularity of a site can only go so far.

Source: Review Trackers

71% Of Millennials Search Consumer Reviews Of Expert Services

Majority of all individuals in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to select a medical professional or a lawyer.

Young people (age 18-35) are even more inclined to employ an expert based on online reviews. Just 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters

70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people check out many more reviews to get a clear view of how business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out consumer reviews, agree that it increases their buying confidence.

Businesses use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista