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Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
89% Of Consumers Prefer To Read Reviews Using Their Smart Devices
Be it by means of an app or a mobile browser, most people choose to read reviews on their cell phones.
Source: Statista
63.6% Of Consumers Visit Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats reveal the general popularity of a website can just go so far.
Source: Review Trackers
70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people read many more reviews to get a better idea of how business is in fact doing. Don't depend on that statistic alone.
Source: Brightlocal
88% Of Executives Judge Reputation Risk As A Leading Business Problem
Reputation management stats suggest a company's reputation does not impact simply the clients. Potential team members likewise look at rankings and read reviews.
Source: Deloitte
Online Item Reviews About An Item Can Increase Its Conversion Rate By An Unprecedented 270%
User review stats reveal the purchase likelihood for a product with 5 reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
The Average Review Word Count Has Become 65% Shorter Since 2010
In the present day reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.
Source: Review Trackers
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers anticipate to see some negative reviews.
Source: Capterra
74 Percent Of Local Businesses Have At Least One Google Review
One review is far from adequate to improve your website's SERP ranking.
Taking a look at online rankings stats, we learnt that a company needs to have an average of 40 reviews before buyers "Award" it with a star.
Source: Brightlocal