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More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%
One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
71% Of Millennials Browse Customer Reviews Of Expert Services
Majority of all individuals in need of an expert service rely on online reviews.
According to online reviews data, 59% used online reviews to select a lawyer or a medical professional.
Younger people (age 18-35) are much more likely to employ a professional based on online reviews. Only 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
90% Of Site Visitors Need Less Than 10 Reviews To Form An Opinion About A Business
You understand what people say about very first impressions?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
Consider asking your visitors to write one if you do not have reviews on your site.
Source: Martech Zone
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Clients
24% of US shoppers consider reviews as 'very influential'.
To show the importance of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those exact same consumers are also happy to accept slower shipping times for such items.
Source: Turntonetworks
USA Buyers View "Product Performance" To Be The Most Helpful Detail In Product Reviews
They focus on various aspects of the shopping experience when individuals check out reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of American clients.
Source: Statista
49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their number and recency as well.
The share of consumers, who take note of the number of reviews is currently at 46%.
Source: Brightlocal
52% Of Consumers Trust A Product More If It Has Negative Reviews Also
We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some negative reviews.
Source: Capterra
One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses
Younger people know the value of being informed. User-generated material has an unassailable effect on customers.
They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are different though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
15 Percent Of Consumers Do Not Trust Businesses Without Any Online Reviews
No trust implies no interactions. 15% of potential consumers won't even think about doing business with a business they can't discover viewpoints about.
Source: Statuslabs
88% Of Executives Consider Reputation Risk As A Top Business Issue
Reputation management statistics indicate a company's reputation doesn't impact just the consumers. Potential team members also look at ratings and take a look at reviews.
Source: Deloitte
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review statistics reveal user-generated content can do miracles in regards to conversions.
A single review can have a massive influence on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can offer a mind-blowing 44 percent increase.
Source: RevLocal
70% Of Consumers Prefer To Find Out About A Business By Means Of Short Articles And Reviews, Instead Of Advertisements
Ads are all well and good, however it deserves attempting a different approach as well. Reviews are by far the best method to find the truth about a product or service.
Source: Statuslabs
91% Of Millennials Rely On Online Reviews As Much As Family And Friends
Online review stats put consumers' reviews as the most reliable source of recommendations. Online reviews typically bring the same weight as guidance from friends and family.
Source: Brightlocal