15 Percent Of Consumers Don't Trust Businesses With No Online Reviews

No trust implies no interactions. 15% of prospective clients won't even consider doing business with a company they can't find viewpoints about.

Source: Statuslabs

90% Of Clients Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

83% Of Consumers Don't Rely On Advertising

The traditional channels to reach customers aren't as prominent as they used to be. Most users who no longer trust ads pick to take notice of customers' recommendations online.

Source: Statuslabs

Just 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses in fact utilize them.

Although we now understand why client reviews are so powerful, most businesses obviously don't.

Source: LsaInsider

83% Of All Young Customers Were Asked To Leave A Review Recently

Of those asked, 80% of clients did submit a review. In general, companies have asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

Customer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

70% Of Consumers Prefer To Learn About A Business Via Posts And Reviews, Rather Than Ads

Ads are all well and good, however it deserves attempting a different approach as well. Reviews are without a doubt the very best method to find the truth about a product or service.

Source: Statuslabs

70% Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out many more reviews to get a clear view of how the business is really doing. Don't depend on that statistic alone.

Source: Brightlocal

If A Business Takes Care Of Issues Quickly And Effectively, 95% Of Unhappy Clients Will Go Back To A Business

Clients do not expect you to be perfect. When things go wrong, they do expect you to fix things. If there is absolutely nothing else a company can do to fix a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star ranking is the first thing customers see. Still, users take note of other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista