83 Percent Of Customers Don't Trust Advertising

The traditional channels to reach customers aren't as influential as they utilized to be. The majority of users who no longer trust advertisements choose to pay attention to clients' suggestions online.

Source: Statuslabs

Just 6 Percent Of Consumers Do Not Trust Consumer Reviews At All

According to consumer review statistics, a tremendous 19 percent of customers always trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

72% Of Customers Won't Take Action Unless They Read Some Reviews

No matter how captivating your marketing is, you still need consumer reviews. There is no way around it. Customers are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. However, they recognize the enormous impact user scores have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US shoppers consider reviews as 'exceptionally influential'.

To illustrate the value of online reviews and rankings, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same customers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

The Average Review Length Has Gotten 65% Shorter Since 2010

In the present day reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

61 Percent Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars

Overall two-thirds of companies have good and awesome rankings. Only 5% of businesses have a rating below three stars.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out client reviews, concur that it increases their buying confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

60% Of Consumers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social media. With men being twice as likely to be influenced than women.

Reviews and score statistics show people value the viewpoint of peers more than any other content.

Source: Collective Bias

A Lone Business Review Can Lift Its Conversions By 10%

Online review stats reveal user-generated material can do wonders in terms of conversions.

A single review can have a massive influence on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44 percent boost.

Source: RevLocal

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social network which can likewise affect our buying decisions.

According to social media reviews data, Facebook impacts more than half of users' purchase decisions.

Facebook reviews statistics reveal that 4 out of 5 users are more likely to trust a local business if it has positive reviews.

Source: RevLocal

77% Of Customers Would Certainly Give A Review If They Were Asked

More than a 35% would do it to educate others about their customer experience and 24% would definitely direct their review to the company itself.

Over a 26% would want to submit a review to assist other individuals with their choice making process.

Source: Podium

74 Percent Of Regional Companies Have At Least One Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Looking at online rankings data, we discovered that a business needs to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal

Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are basically ads.

Source: Martech Zone

Software Reviews Impact Over 98% Of All Purchasers

18 percent of software buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra