Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a brand-new vehicle and there are several models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.

With the help of other consumers, you manage to pick one that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

91 Percent Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review stats position clients' reviews as the most trustworthy source of suggestions. Online reviews generally bring the very same weight as guidance from loved ones.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra

If A Company Handles Issues Quickly And Effectively, 95% Of Disappointed Consumers Will Return To A Business

Customers do not expect you to be perfect. They do expect you to deal with things when they go wrong. If there is nothing else a company can do to solve an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

72 Percent Of Clients Will Not Take Action Before They Read Some Reviews

Irrespective of how alluring your marketing is, you still need customer reviews. There is no skirting around it. Customers are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency also.

The share of clients, who take note of the variety of reviews is presently at 46%.

Source: Brightlocal

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the producer states. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, individuals devote more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

74 Percent Of Local Companies Have At A Minimum, 1 Google Review

One review is far from adequate to improve your site's SERP ranking.

Looking at online scores data, we found out that a business needs to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

70 Percent Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read many more reviews to get a better idea of how the business is actually doing. Don't depend upon that statistic alone.

Source: Brightlocal

The Average Review Length Has Gotten 65% Shorter Since 2010

In the present day reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers