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73% Of Consumers Think Written Reviews Are More Crucial Than Star And Number Ratings
Online review stats make it clear individuals aren't pleased with ratings alone.
Written reviews make the statistics appear more authentic which is what the would-be customers are searching for. Almost a third of customers say written reviews are the only feature that makes them believe the sites' reviews are pertinent and helpful.
Source: Fan and Fuel
53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.
Today's consumers are wary and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.
Source: Statista
60% Of Consumers Consult Blog And Social Network Reviews On Their Mobile Phones Before Shopping
In-store shopping is affected significantly by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.
Reviews and score statistics reveal people value the opinion of peers more than any other content.
Source: Collective Bias
Half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger people know the worth of being informed. User-generated content has an indisputable influence on customers.
They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are various though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
89% Of Clients Prefer To Read Reviews Using Their Smartphones
Be it via an app or a mobile web browser, individuals choose to read reviews on their cell phones.
Source: Statista
83% Of All Young Consumers Were Asked To Give A Review Recently
Of those invited, 80% of clients did post a review. Overall, companies have actually asked 66% of all customers to post a review on their company.
Source: Brightlocal
91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones
Online review statistics position clients' reviews as the most credible source of suggestions. Online reviews normally bring the same weight as advice from friends and family.
Source: Brightlocal
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Consumers
24% of US shoppers consider reviews as 'extremely influential'.
To highlight the value of online reviews and ratings, did you understand that 81% of customers will pay more for an item with reviews and those exact same customers are likewise willing to accept slower shipping times for such products.
Source: Turntonetworks
Favorable Reviews Encourage 68% Of Consumers To Choose Local Businesses
Because the vast bulk of customers read reviews, you'd want yours to be enticing to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
98% Of Yelp's Site Visitors Purchased From A Business They Found On The Site
Usually, 142 million consumers check out Yelp every month. This is as great a time as any if you haven't claimed your complimentary Yelp business page.
Source: RevLocal
77% Of Individuals Don't Trust Reviews That Are Older Than Three Months
Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that companies need to be continuously requesting reviews.
Source: Statuslabs
If They Were Asked, 77% Of Clients Would Certainly Give A Review
More than a 35% would do it to inform others about their customer experience and 24% would definitely direct their review to the business itself.
Over a 26% would want to leave a review to help other people with their decision making process.
Source: Podium
30% Of Clients Feel Favorable To A Company Which Answers Online Reviews
Staying connected with your clients creates trust. Even something like reacting to their comments and reviews can make them feel appreciated.
As you might expect, clients who feel this way are happy to invest more money with a business.
Source: Statuslabs