Favorable Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Because the vast bulk of consumers read reviews, you'd want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

The Majority Of Best Selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to customer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

61 Percent Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Typically two thirds of businesses have good and exceptional ratings. Just 5% of businesses have a rating below three stars.

Source: Brightlocal

72 Percent Of Consumers Will Not Take Action Unless They Read Some Reviews

Irrespective of how enticing your marketing is, you still need client reviews. There is no way around it. Clients are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

90 Percent Of Buyers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about first impressions, right?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270 Percent

User review stats show the purchase probability for an item with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the massive effect user scores have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star ranking is the first thing customers see. Still, users take notice of other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

86 Percent Of Customers Would Consider Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the cash they invest at your business. If you provide an excellent experience, they will be willing to share it.

Source: Brightlocal

74 Percent Of Local Companies Have At A Minimum, One Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Taking a look at online scores stats, we discovered that a business needs to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal

49% Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of clients, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

More Than Half Of Shoppers Aged 25-34 Published Reviews

According to Statista, the more youthful generations are plainly the more opinionated ones.

Source: Statista

When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Factor

Statistics reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

30% Of Clients Feel Favorable To A Business Which Reacts To Online Reviews

Staying connected with your consumers establishes trust. Even something as basic as reacting to their comments and reviews can make them feel appreciated.

As you may anticipate, customers who feel this way are more willing to spend more money with a business.

Source: Statuslabs

73% Of Customers Think Client Reviews Are More Important Than Star And Number Ratings

Online review data make it clear people aren't pleased with ratings alone.

Consumer reviews make the stats appear more authentic which is what the would-be customers are looking for. Almost a 3rd of customers state written reviews are the only function that makes them think the sites' reviews are appropriate and useful.

Source: Fan and Fuel

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

American Buyers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews

When people check out reviews, they focus on various aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of US clients.

Source: Statista