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72 Percent Of Consumers Won't Take Action Before They Read Some Reviews
Regardless of how attractive your marketing is, you still require customer reviews. There is no other way around it. Clients are still happy to hear you out, however they trust other people more.
Source: My Testimonial Engine
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies question the integrity of online reviews. Nevertheless, they understand the enormous impact user ratings have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
If A Company Makes An Effort To Resolve Problems Quickly And Efficiently, 95% Of Disappointed Customers Will Return To A Company
Consumers do not expect you to be perfect. They do expect you to take care of things when they go wrong. If there's nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70%
One negative review is enough for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
70% Of Consumers Choose To Learn About A Business Via Reviews And Posts, Instead Of Advertisements
Ads are all well and good, however it's worth trying a different approach too. Reviews are without a doubt the very best method to find the truth about a service or product.
Source: Statuslabs
Customer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
Many Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they have visited a vendor. Online review trends show individuals choose to comment if they had a favorable experience, rather than a negative or average one.
Source: Brightlocal
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Clients
24% of US shoppers consider reviews as 'incredibly influential'.
To show the value of online reviews and ratings, did you understand that 81 percent of consumers will pay more for a product with reviews and those exact same clients are likewise willing to accept slower shipping times for such items.
Source: Turntonetworks
Visitors Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. Purchasing choices are made rapidly.
Online reviews are undoubtedly persuasive, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of businesses really utilize them.
Although we now know why customer reviews are so effective, a lot of businesses obviously don't.
Source: LsaInsider
The Average Review Length Has Become 65% Much Shorter Since 2010
At this present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.
Source: Review Trackers