95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'always' or 'very frequently'.

Source: Trust You

A Lot Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends show individuals choose to comment if they had a positive experience, instead of a average or unfavorable one.

Source: Brightlocal

73% Of Consumers Think Customer Reviews Are More Important Than Star And Number Ratings

Online review data make it clear individuals aren't pleased with ratings alone.

Customer reviews make the statistics appear more authentic which is what the prospective customers are trying to find. Almost a 3rd of customers state written reviews are the only function that makes them think the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

Online Item Reviews About A Product Can Boost Its Conversion Rate By A Whopping 270%

User review statistics reveal the purchase possibility for an item with 5 reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out a lot more reviews to get a clear view of how the business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

74% Of Local Businesses Have At A Minimum, One Google Review

A single review is far from adequate to enhance your website's SERP ranking.

Taking a look at online rankings stats, we found out that a business requires to have a minimum of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they realize the huge effect user rankings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

Software Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

90% Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about first impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read customer reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Favorable Reviews Motivate 68% Of Consumers To Choose Local Businesses

Given that the large majority of consumers check out reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Since They Desire To Purchase An Item Or A Service And Want To Get The Facts About The Businesses Products And Services, 82% Of Consumers Go To Review Sites.

Review sites are locations that people go to get the truth about a item, business or service . Users come because they have already formed a purchase decision. The bulk of them (89%) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

72% Of Customers Will Not Take Action Before They Check Out Some Reviews

No matter how alluring your marketing is, you still require consumer reviews. There's no skirting around it. Customers are still happy to hear you out, but they trust other people more.

Source: My Testimonial Engine

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra