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63.6% Of Consumers Visit Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review stats reveal the general popularity of a site can just go so far when it pertains to trust.
Source: Review Trackers
Negative Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, people devote more than five times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
88% Of Executives Judge Reputation Risk As A Top Business Issue
Reputation management stats indicate a business's reputation doesn't affect simply the clients. Potential employees likewise take a look at scores and take a look at reviews.
Source: Deloitte
83% Of Consumers Don't Rely On Advertising
The standard channels to reach consumers aren't as prominent as they utilized to be. Many users who no longer trust ads pick to take notice of customers' recommendations online.
Source: Statuslabs
73% Of Consumers Think Consumer Reviews Are More Important Than Star And Number Ratings
Online review stats make it clear people aren't satisfied with ratings alone.
Consumer reviews make the stats appear more authentic which is what the prospective customers are trying to find. Almost a third of customers say composed reviews are the only feature that makes them believe the sites' reviews are appropriate and beneficial.
Source: Fan and Fuel
The Average Review Word Count Has Gotten 65% Shorter Since 2010
These days reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
Software Reviews Influence Over 98% Of All Buyers
18 percent of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
98 Percent Of Yelp's Visitors Bought From A Business They Found On The Website
Normally, 142 million consumers check out Yelp each month. If you haven't claimed your complimentary Yelp business page, this is as excellent a time as any.
Source: RevLocal
Because They Want To Acquire A Service Or A Product And Desire To Get The Truth About The Businesses Items And Services, 82 Percent Of Consumers Go To Review Sites.
Review websites are locations that customers go to get the truth about a service, product or business. Users come due to the fact that they have actually already formed a purchase decision. The bulk of them (89%) buy within a week of their visit. And 29 percent do so in 24 hours.
Source: RevLocal
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies doubt the integrity of online reviews. Nevertheless, they realize the enormous effect user rankings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
89% Of Customers Read A Companies Reactions To Reviews
Not only do most shoppers check out the review replies, 30% of them hold them in high regard. Almost 96% read the replies to their own reviews.
Source: Brightlocal
49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency too.
The share of clients, who pay attention to the number of reviews is currently at 46%.
Source: Brightlocal
Online Item Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent
User review stats show the purchase probability for a product with five reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center