72 Percent Of Clients Won't Take Action Before They Check Out Some Reviews

No matter how appealing your marketing is, you still need customer reviews. There is no way around it. Clients are still willing to hear you out, but they trust other people more.

Source: My Testimonial Engine

Software Reviews Impact Over 98% Of All Purchasers

18% of software purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

77% Of Individuals Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review data, individuals spend more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

70% Of Consumers Choose To Learn About A Business By Means Of Reviews And Articles, Instead Of Ads

Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the very best method to discover the truth about a service or product.

Source: Statuslabs

Over Half Of Shoppers Aged 25-34 Gave Reviews

According to Statista, the younger generations are obviously the more opinionated ones.

Source: Statista

74% Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from adequate to enhance your website's SERP ranking.

Taking a look at online scores statistics, we learnt that a business needs to have an average of 40 reviews before people "Award" it with a star.

Source: Brightlocal

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

If A Business Handles Issues Quickly And Effectively, 95% Of Unhappy Customers Will Go Back To A Company

Clients do not expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there's absolutely nothing else a company can do to deal with a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

Google Accounts For 57.5% Of All Reviews World Wide

Google is in the lead here, followed by Facebook as a far-off second.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

49% Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of clients, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Leading Business Issue

Reputation management stats indicate a business's reputation doesn't impact simply the consumers. Prospective team members likewise take a look at rankings and take a look at reviews.

Source: Deloitte

53% Of Customers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review stats show that 63% of customer reviews stay without a response. That's too bad, because those companies are losing consumers that way.

Source: Review Trackers

More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social network which can also affect our purchasing decisions.

According to social reviews statistics, Facebook impacts the majority of users' purchase decisions.

Facebook reviews statistics expose that 4 out of 5 users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal