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Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process
Let's say you want to purchase a brand-new car and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.
With the help of other customers, you quickly decide on one that works for you. That's how positive reviews convert customers into customers.
Source: Consumer Affairs
63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
These online review stats reveal the general appeal of a website can only presume when it concerns trust.
Source: Review Trackers
Only 6% Of Consumers Do Not Rely On Consumer Reviews At All
According to customer review data, a whopping 19% of customers constantly rely on online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
73% Of Customers Think Customer Reviews Are More Crucial Than Star And Number Ratings
Online review statistics make it clear individuals aren't pleased with ratings alone.
Client reviews make the stats appear more authentic which is what the would-be consumers are looking for. Nearly a 3rd of consumers say composed reviews are the only function that makes them think the sites' reviews are relevant and helpful.
Source: Fan and Fuel
A Solitary Business Review Can Lift Its Conversions By 10 Percent
Online review stats show user-generated content can do wonders in regards to conversions.
A single review can have an enormous influence on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44% increase.
Source: RevLocal
Unfavorable Reviews Can Boost Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, people devote more than 5 times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is presently the most popular social media which can also affect our purchasing preferences.
According to social reviews stats, Facebook impacts more than half of users' purchase choices.
Facebook reviews stats expose that four out of five users are more likely to trust a local business if it has positive reviews.
Source: RevLocal
Most Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they've visited a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a average or unfavorable one.
Source: Brightlocal
Online Item Reviews About An Item Can Raise Its Conversion Rate By A Staggering 270 Percent
User review statistics show the purchase possibility for a product with five reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center
71% Of Millennials Search Consumer Reviews Of Expert Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews statistics, 59% used online reviews to choose a physician or a lawyer.
Younger people (age 18-35) are a lot more inclined to employ an expert based on online reviews. Just 19% of millennials will think about working with an attorney without any.
Source: Thomson Reuters
90 Percent Of Buyers Need Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals say about first impressions, right?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
If you do not have reviews on your website, think about asking your visitors to write one.
Source: Martech Zone
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of US Customers
24% of US shoppers consider reviews as 'very influential'.
To illustrate the importance of online reviews and scores, did you know that 81% of consumers will pay more for a product with reviews and those same clients are also going to accept slower shipping times for such products.
Source: Turntonetworks
74% Of Local Companies Have At Least 1 Google Review
One review is far from sufficient to enhance your site's SERP ranking.
Taking a look at online ratings stats, we found out that a company needs to have approximately 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
89% Of Clients Review A Companies Responses To Reviews
Not only do a lot of consumers check out the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
30% Of Customers Feel Comfortable With A Company Which Reacts To Online Reviews
Keeping in touch with your clients develops trust. Even something as basic as reacting to their comments and reviews can make them feel valued.
As you may anticipate, clients who feel this way are going to spend more money with a company.
Source: Statuslabs