Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

A Lot Of Best Selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to client rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US shoppers consider reviews as 'exceptionally influential'.

To illustrate the importance of online reviews and ratings, did you know that 81 percent of consumers will pay more for an item with reviews and those same customers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

Only 6% Of Customers Do Not Rely On Client Reviews At All

According to client review statistics, a whopping 19 percent of consumers constantly trust online reviews and never a make a purchase without reading reviews.

Source: Statista

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010

Now a days reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

83% Of All Young Clients Were Invited To Leave A Review Recently

Of those asked, 80% of customers did submit a review. In general, businesses have asked 66% of all customers to give a review on their company.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out client reviews, agree that it increases their buying confidence.

Organizations use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

15% Of Customers Don't Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15 percent of possible consumers will not even consider doing business with a business they can't discover viewpoints about.

Source: Statuslabs

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. People expect to see some unfavorable reviews.

Source: Capterra

53% Of Customers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats show that 63% of customer reviews remain without a reaction. That's too bad, due to the fact that those companies are losing consumers that way.

Source: Review Trackers

Software Application Reviews Influence Over 98 Percent Of All Buyers

18 percent of software buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Generally two thirds of companies have excellent and great ratings. Just 5% of businesses have a score listed below three stars.

Source: Brightlocal