54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star rating is the first thing customers see. Still, users pay attention to other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Clients

24% of US buyers consider reviews as 'extremely influential'.

To show the importance of online reviews and ratings, did you know that 81% of customers will pay more for an item with reviews and those same consumers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

61% Of Local Businesses Have An Average Score Of 4 To 5 Stars

Generally two thirds of businesses have great and outstanding scores. Only 5% of companies have a rating listed below 3 stars.

Source: Brightlocal

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they understand the huge impact user rankings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

91% Of Millennials Trust Online Reviews As Much As Friends And Family

Online review stats put clients' reviews as the most reliable source of suggestions. Online reviews generally bring the exact same weight as suggestions from friends and family.

Source: Brightlocal

89% Of Clients Want To Read Reviews Using Their Smartphones

Be it by means of an app or a mobile browser, clients prefer to read reviews on their cell phones.

Source: Statista

30% Of Customers Feel Positive About A Company Which Answers Online Reviews

Communicating with your consumers develops trust. Even something as basic as reacting to their reviews and comments can make them feel appreciated.

As you might expect, customers who feel this way are happy to invest more money with a company.

Source: Statuslabs

Google Accounts For 57.5% Of All Reviews Around The Globe

Google remains in the lead here, followed by Facebook as a remote second.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

86 Percent Of Customers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the cash they invest at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

89% Of Consumers Review A Companies Feedback To Reviews

Not only do most clients check out the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Many Popular Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Most Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends show people choose to comment if they had a favorable experience, rather than a negative or average one.

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review data, individuals devote more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. People expect to see some negative reviews.

Source: Capterra

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social media which can also influence our purchasing preferences.

According to social reviews stats, Facebook affects more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats expose that 4 out of five users are more likely to trust a local business.

Source: RevLocal

15 Percent Of Customers Do Not Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15% of potential consumers will not even consider working with a company they can't discover viewpoints about.

Source: Statuslabs