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30% Of Consumers Feel Positive About A Company Which Reacts To Online Reviews
Staying connected with your clients creates trust. Even something as simple as reacting to their comments and reviews can make them feel valued.
As you may anticipate, clients who feel this way are ready to invest more money with a business.
Source: Statuslabs
70 Percent Of Customers Prefer To Learn About A Business Via Posts And Reviews, Instead Of Ads
Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are by far the best method to find the truth about a service or product.
Source: Statuslabs
Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the producer says. The reason, makers' descriptions are generally advertisements.
Source: Martech Zone
95% Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business
The star ranking is the first thing consumers see. Still, users take note of other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US customers.
Source: Statista
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies question the integrity of online reviews. However, they realize the massive effect user scores have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
89% Of Customers Browse A Companies Reactions To Reviews
Not only do a lot of consumers check out the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
70% Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people check out a lot more reviews to get a better idea of how business is in fact doing. Do not depend upon that statistic alone.
Source: Brightlocal
73% Of Consumers Believe Customer Reviews Are More Crucial Than Star And Number Rankings
Online review data make it clear individuals aren't pleased with scores alone.
Customer reviews make the statistics appear more genuine which is what the potential clients are looking for. Practically a 3rd of customers state composed reviews are the only feature that makes them believe the websites' reviews are relevant and helpful.
Source: Fan and Fuel
77% Of Consumers Don't Rely On Reviews That Are Older Than 3 Months
Customers don't care how good your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that businesses ought to be continuously requesting reviews.
Source: Statuslabs
Users Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. For that reason, buying decisions are made rapidly.
Online reviews are obviously persuasive, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone