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64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read client reviews, concur that it increases their buying confidence.
Businesses utilize the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
63.6% Of Customers Visit Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
These online review stats show the basic appeal of a website can just presume when it comes to trust.
Source: Review Trackers
Favorable Reviews Motivate 68 Percent Of Customers To Choose Local Businesses
Since the large majority of consumers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
88% Of Executives View Reputation Risk As A Leading Business Problem
Reputation management stats suggest a business's reputation does not impact just the customers. Potential employees likewise look at scores and read reviews.
Source: Deloitte
American Buyers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews
They focus on different elements of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of USA consumers.
Source: Statista
61 Percent Of Regional Businesses Have A Typical Score Of 4 To 5 Stars
Typically two thirds of businesses have excellent and great ratings. Only 5% of businesses have a score listed below three stars.
Source: Brightlocal
67% Of Consumers Claim That Reviews Are A "Very Crucial" Factor When Choosing A Service Provider
Reviews have a huge impact on their decision when clients have to choose a service provider.
Source: DemandGenReport
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization
The star ranking is the first thing customers see. Still, users take notice of other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA customers.
Source: Statista
The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010
Currently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers
77% Of Customers Do Not Trust Reviews That Are Older Than 3 Months
Customers don't care how great your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that companies should to be constantly asking for reviews.
Source: Statuslabs
The Majority Of Individuals Aged 25-34 Gave Reviews
According to Statista, the more youthful generations are apparently the more vocal ones.
Source: Statista
Reviews Published On Twitter Can Help Improve Revenues By 6.46%
Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
Most Popular Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody pleased, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower score really helps your overall rating.
According to customer rating statistics, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Customers expect to see some unfavorable reviews.
Source: Capterra