Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses in fact use them.

Although we now know why consumer reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

63.6% Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

These online review stats reveal the basic popularity of a website can just presume when it comes to trust.

Source: Review Trackers

53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's buyers are wary and want the best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Many Popular Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower score really helps your overall rating.

According to customer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53% Of Consumers Expect Businesses To Answer Back Within A Week To Negative Reviews

Online review statistics reveal that 63% of client reviews stay without a reply. That's regrettable, due to the fact that those companies are losing consumers that way.

Source: Review Trackers

15% Of Consumers Don't Trust Businesses With No Online Reviews

No trust means no interactions. 15% of possible customers won't even consider doing business with a business they can't find viewpoints about.

Source: Statuslabs

89% Of Customers Browse A Businesses Responses To Reviews

Not only do a lot of consumers check out the review replies, 30% of them highly value them. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out a lot more reviews to get a better idea of how the business is actually doing. Don't depend on that statistic alone.

Source: Brightlocal

95% Of Dissatisfied Consumers Will Go Back To A Business If A Company Manages To Fix Problems Quickly And Efficiently

Customers do not anticipate you to be perfect. When things go wrong, they do expect you to remedy things. If there's absolutely nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Positive Reviews Motivate 68% Of Customers To Use Local Businesses

Considering that the large bulk of consumers check out reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Clients Could Invest 31 Percent More With A Business That Has Terrific Reviews

Take note of this fact. The more detailed other users explain your service or product, the more money you can charge and consumer review stats show us exactly how much more.

Source: Martech Zone

72% Of Customers Will Not Take Action Unless They Check Out Some Reviews

Irrespective of how alluring your marketing is, you still need customer reviews. There's no way around it. Consumers are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

If They Were Asked, 77% Of Customers Would Likely Give A Review

More than a 35% would post a review to notify others about their consumer experience and 24% would certainly direct their review to the company itself.

Over a 26% would be willing to post a review to assist other individuals with their decision making process.

Source: Podium

A Lone Business Review Can Lift Its Conversions By 10%

Online review statistics reveal user-generated material can do miracles in terms of conversions.

A single review can have an enormous effect on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44% boost.

Source: RevLocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a brand-new automobile and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read online reviews.

With the help of other people, you manage to decide on one that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz