77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Site

Typically, 142 million consumers check out Yelp each month. This is as good a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra

64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read client reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

67% Of Customers Claim That Reviews Are A "Very Crucial" Factor When Picking A Solution Provider

When clients need to select a service provider, reviews have an enormous effect on their decision.

Source: DemandGenReport

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

71% Of Millennials Search Customer Reviews Of Professional Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to select a lawyer or a physician.

Younger people (age 18-35) are a lot more inclined to employ a professional based upon online reviews. Just 19% of millennials will consider working with a lawyer without any.

Source: Thomson Reuters

73% Of Customers Think Consumer Reviews Are More Vital Than Star And Number Scores

Online review data make it clear individuals aren't pleased with ratings alone.

Consumer reviews make the stats appear more authentic which is what the would-be customers are searching for. Practically a 3rd of customers say composed reviews are the only feature that makes them believe the sites' reviews are useful and pertinent.

Source: Fan and Fuel

United States Buyers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews

When individuals read reviews, they focus on various elements of the shopping experience. However according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of American consumers.

Source: Statista

70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read many more reviews to get a better idea of how the business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

83% Of All Younger Shoppers Were Asked To Submit A Review Recently

Of those invited, 80% of consumers did submit a review. In general, businesses have asked 66% of all customers to give a review on their business.

Source: Brightlocal

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, people devote more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

49 Percent Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of customers, who focus on the variety of reviews is currently at 46%.

Source: Brightlocal