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Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
74% Of Local Businesses Have At A Minimum, 1 Google Review
One review is far from enough to enhance your website's SERP ranking.
Looking at online scores data, we discovered that a business needs to have a minimum of 40 reviews before people "Award" it with a star.
Source: Brightlocal
Positive Reviews Motivate 68 Percent Of Customers To Use Local Businesses
Since the huge majority of consumers check out reviews, you'd want yours to be appealing to new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a brand-new vehicle and there are numerous models which fit your requirements. How do you choose the very best one for you? Well, you read online reviews.
With the help of other people, you quickly decide on a model that works for you. That's how favorable reviews transform consumers into clients.
Source: Consumer Affairs
Clients Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. Therefore, purchasing choices are made quickly.
Online reviews are undoubtedly persuasive, yet online marketers haven't always come to value the power of them.
Source: Martech Zone
83% Of All Younger Customers Were Asked To Give A Review Recently
Of those asked, 80% of clients did post a review. In general, companies have asked 66% of all clients to submit a review on their company.
Source: Brightlocal
88% Of Executives Regard Reputation Risk As A Leading Business Concern
Reputation management statistics show a company's reputation doesn't impact simply the clients. Prospective team members also look at scores and read reviews.
Source: Deloitte
95% Of Unsatisfied Clients Will Return To A Company If A Business Manages To Solve Issues Quickly And Effectively
Customers do not anticipate you to be perfect. When things go wrong, they do anticipate you to deal with things. If there is nothing else a company can do to solve an issue, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
72% Of Consumers Won't Take Action Unless They Check Out Some Reviews
No matter how captivating your marketing is, you still require client reviews. There is no skirting around it. Customers are still going to hear you out, but they rely on other people more.
Source: My Testimonial Engine
If They Were Asked, 77% Of Clients Would Definitely Post A Review
More than a 35% would leave a review to inform others about their customer experience and 24% would certainly direct their review to the business itself.
Over a 26% would be willing to submit a review to help other individuals with their decision making process.
Source: Podium
64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who check out customer reviews, concur that it increases their purchasing confidence.
Businesses use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
The Majority Of Shoppers Aged 25 To 34 Gave Reviews
According to Statista, the more youthful generations are reportedly the more vocal ones.
Source: Statista
A One Star Increase In Rating Can Lead To A 5% To 9% Boost In Business Profits
Businesses that treat clients fairly typically prosper, review websites help make sure of that.
Source: Statuslabs