Just 6% Of Customers Do Not Rely On Customer Reviews At All

According to client review statistics, a massive 19 percent of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

90% Of Buyers Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about first impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to compose one.

Source: Martech Zone

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. People anticipate to see some unfavorable reviews.

Source: Capterra

77% Of Buyers Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how excellent your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

United States Buyers Regard "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on various aspects of the shopping experience when individuals check out reviews. However according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of US customers.

Source: Statista

Most Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends show people choose to comment if they had a positive experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read a lot more reviews to get a better idea of how business is actually doing. Don't depend upon that figure alone.

Source: Brightlocal

67% Of Customers Say Reviews Are A "Very Important" Factor When Choosing A Service Provider

When customers have to select a solution provider, reviews have a huge impact on their decision.

Source: DemandGenReport

Software Reviews Impact Over 98% Of All Buyers

18 percent of software purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, concur that it increases their purchasing confidence.

Companies utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270%

User review statistics show the purchase probability for a product with five reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone