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Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
71% Of Millennials Search Customer Reviews Of Professional Services
Over half of all individuals in need of an expert service turn to online reviews.
According to online reviews statistics, 59% used online reviews to choose a medical professional or a lawyer.
Younger people (age 18-35) are much more inclined to work with a professional based on online reviews. Just 19% of millennials will think about employing a legal representative without any.
Source: Thomson Reuters
67% Of Customers Report Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider
Reviews have a massive impact on their decision when clients have to choose a service provider.
Source: DemandGenReport
A Lone Business Review Can Lift Its Conversions By 10%
Online review statistics show user-generated material can do wonders in terms of conversions.
A single review can have an enormous effect on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44% boost.
Source: RevLocal
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Online Item Reviews About A Product Can Boost Its Conversion Rate By More Than 270 Percent
User review stats show the purchase likelihood for a product with 5 reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses question the integrity of online reviews. Nonetheless, they recognize the enormous impact user scores have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.
The share of customers, who take note of the number of reviews is currently at 46%.
Source: Brightlocal
61 Percent Of Regional Businesses Have A Typical Score Of 4 To 5 Stars
Typically two thirds of businesses have outstanding and great rankings. Just 5% of companies have a ranking listed below 3 stars.
Source: Brightlocal
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too
We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Customers anticipate to see some unfavorable reviews.
Source: Capterra
Reviews Shared On Twitter Can Increase Online Sales By 6.46%
Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
72% Of Customers Will Not Take Action Unless They Read Some Reviews
Irrespective of how enticing your marketing is, you still require client reviews. There is no other way around it. Customers are still ready to hear you out, but they trust other people more.
Source: My Testimonial Engine
64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who check out customer reviews, agree that it increases their purchasing confidence.
Companies use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
74% Of Local Companies Have At Least One Google Review
A single review is far from enough to enhance your site's SERP ranking.
Looking at online rankings statistics, we learnt that a company requires to have approximately 40 reviews before users "Award" it with a star.
Source: Brightlocal