When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Factor

Stats reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

30% Of Customers Feel Positive About A Company Which Answers Online Reviews

Corresponding with your customers develops trust. Even something as basic as responding to their reviews and comments can make them feel valued.

As you may anticipate, customers who feel this way are going to spend more cash with a business.

Source: Statuslabs

United States Buyers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews

When people read reviews, they focus on various elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American consumers.

Source: Statista

89% Of Customers Want To Read Reviews On Their Cell Phones

Be it by means of an app or a mobile internet browser, clients choose to read reviews on their mobile devices.

Source: Statista

Over Half Of Individuals Aged 25-34 Published Reviews

According to Statista, the more youthful generations are purportedly the more vocal ones.

Source: Statista

74% Of Local Businesses Have At A Minimum, One Google Review

One review is far from adequate to enhance your site's SERP ranking.

Taking a look at online scores stats, we learnt that a company requires to have approximately 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. However, they understand the massive effect user rankings have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Most Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends reveal people choose to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Clients

24% of US buyers consider reviews as 'exceptionally influential'.

To show the significance of online reviews and ratings, did you know that 81% of consumers will pay more for a product with reviews and those same customers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

77% Of Customers Would Most Likely Give A Review If They Were Asked

More than a 35% would leave a review to advise others about their consumer experience and 24% would certainly direct their review to the business itself.

Over a 26% would want to submit a review to assist other people with their decision making process.

Source: Podium

89% Of Consumers Browse A Companies Responses To Reviews

Not only do the majority of consumers read the review replies, 30% of them hold them in high regard. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

Positive Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Because the vast bulk of customers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal