49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of customers, who pay attention to the variety of reviews is presently at 46%.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

88% Of Executives Judge Reputation Risk As A Leading Business Issue

Reputation management stats suggest a company's reputation does not affect just the consumers. Prospective team members likewise look at ratings and read reviews.

Source: Deloitte

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a new vehicle and there are a number of models which fit your criteria. How do you select the best one for you? Well, you read online reviews.

With the help of other customers, you quickly select a model that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

Reviews Posted On Twitter Can Help Increase Sales By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

Google Accounts For 57.5% Of All Reviews Around The Globe

Google is in the lead here, followed by Facebook as a remote second.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Over Half Of People Aged 25-34 Published Reviews

According to Statista, the younger generations are purportedly the more opinionated ones.

Source: Statista

63.6 Percent Of Customers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review statistics show the basic popularity of a website can only go so far when it concerns trust.

Source: Review Trackers

52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. People expect to see some negative reviews.

Source: Capterra

74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online rankings data, we discovered that a business needs to have approximately 40 reviews before people "Award" it with a star.

Source: Brightlocal

Most Popular Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower ranking actually helps your overall score.

According to customer rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

61 Percent Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Typically two-thirds of companies have excellent and exceptional ratings. Only 5% of companies have a rating below 3 stars.

Source: Brightlocal

72 Percent Of Consumers Will Not Take Action Unless They Check Out Some Reviews

Regardless of how enticing your marketing is, you still need client reviews. There's no other way around it. Consumers are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Favorable Reviews Motivate 68% Of Customers To Choose A Local Business

Given that the large bulk of consumers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider

Reviews have a huge impact on their decision when clients have to select a service provider.

Source: DemandGenReport