Google Represents 57.5 Percent Of All Reviews World Wide

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can likewise influence our buying preferences.

According to social reviews statistics, Facebook impacts more than half of users' purchase decisions.

If it has positive reviews, Facebook reviews stats expose that four out of 5 users are more likely to rely on a local business.

Source: RevLocal

Due To The Fact That They Desire To Purchase An Item Or A Service And Want To Get The Truth About The Businesses Products And Services, 82% Of Customers Check Out Review Sites.

Users come because they have actually currently formed a purchase decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

49% Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of consumers, who focus on the number of reviews is currently at 46 percent.

Source: Brightlocal

63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review statistics show the basic popularity of a website can just go so far when it pertains to trust.

Source: Review Trackers

74% Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Taking a look at online scores data, we discovered that a business needs to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal

More Than Half Of Shoppers Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are seemingly the more opinionated ones.

Source: Statista

Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses actually use them.

Although we now know why consumer reviews are so powerful, the majority of businesses obviously do not.

Source: LsaInsider

The Typical Review Word Count Has Become 65% Much Shorter Since 2010

Nowadays reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review statistics reveal user-generated content can do wonders in terms of conversions.

A single review can have a massive effect on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44 percent increase.

Source: RevLocal

70 Percent Of Consumers Choose To Discover A Business Via Reviews And Posts, Rather Than Ads

Ads are all well and good, but it's worth attempting a different approach too. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Consumers Could Invest 31 Percent More With A Business That Has Terrific Reviews

Take note of this fact. The better other users describe your service or product, the more cash you can charge and consumer review stats reveal to us exactly how much more.

Source: Martech Zone

72% Of Customers Won't Take Action Unless They Read Some Reviews

No matter how eye-catching your marketing is, you still need customer reviews. There is no skirting around it. Clients are still willing to hear you out, but they rely on other people more.

Source: My Testimonial Engine

70% Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read many more reviews to get a better idea of how business is really doing. Don't depend upon that statistic alone.

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review data, individuals devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

89% Of Customers Review A Businesses Feedback To Reviews

Not only do the majority of consumers read the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read consumer reviews, agree that it increases their buying confidence.

Organizations use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista