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The Majority Of Popular Products Have A Typical Rating Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. Sometimes a lower score actually helps your overall score.
According to client rating statistics, conversion rates begin to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.
Today's shoppers are smart and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People expect to see some unfavorable reviews.
Source: Capterra
89% Of Consumers Browse A Businesses Replies To Reviews
Not only do many customers read the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.
Source: Brightlocal
Clients Checking Out Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users
Mobile users choose to get things done quicker. Buying choices are made rapidly.
Online reviews are certainly persuasive, yet online marketers haven't always come to appreciate the power of them.
Source: Martech Zone
When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element
Statistics reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a remarkably low number of companies really use them.
Although we now understand why client reviews are so effective, most businesses apparently do not.
Source: LsaInsider
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'constantly' or 'really often'.
Source: Trust You
60 Percent Of Customers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping
In-store shopping is affected substantially by blogs and reviews on social networks. With males being two times as likely to be affected than women.
Reviews and rating statistics show people value the opinion of peers more than any other content.
Source: Collective Bias
If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Use A Service
This stat is one of many that show the value of online scores. Now that news of client complete satisfaction travels this fast, keeping your consumers happy is more vital than ever.
57% of consumers have looked for business with more than four stars in 2018, which is up from 48% in 2017.
Moreover, 11 percent looked only for services with a perfect five star ranking.
Source: Brightlocal
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Consumers
24% of US shoppers consider reviews as 'incredibly influential'.
To illustrate the value of online reviews and ratings, did you know that 81% of consumers will pay more for a product with reviews and those same clients are also happy to accept slower shipping times for such products.
Source: Turntonetworks