Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

91% Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review stats put consumers' reviews as the most trustworthy source of recommendations. Online reviews generally bring the exact same weight as recommendations from family and friends.

Source: Brightlocal

98% Of Yelp's Visitors Purchased From A Business They Discovered On The Website

Normally, 142 million customers go to Yelp on a monthly basis. If you have not declared your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

A Lot Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends show people prefer to comment if they had a favorable experience, instead of a mediocre or negative one.

Source: Brightlocal

Just 6 Percent Of Customers Do Not Rely On Client Reviews At All

According to customer review stats, a tremendous 19 percent of customers constantly trust online reviews and never ever a make a purchase without checking out reviews first.

Source: Statista

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

Over Half Of Consumers Aged 25-34 Published Reviews

According to Statista, the more youthful generations are plainly the more vocal ones.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. People anticipate to see some negative reviews.

Source: Capterra

Reviews Published On Twitter Can Help Boost Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

67% Of Consumers Claim Reviews Are A "Very Crucial" Factor When Picking A Service Provider

Reviews have a massive effect on their decision when clients have to choose a service provider.

Source: DemandGenReport

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'constantly' or 'extremely often'.

Source: Trust You

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies in fact make use of them.

Although we now know why consumer reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider

77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star score is the first thing consumers see. Still, users take notice of other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

70% Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people check out much more reviews to get a clear view of how business is actually doing. Do not depend upon that statistic alone.

Source: Brightlocal

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review data, individuals devote more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

49% Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal

A Single Business Review Can Lift Its Conversions By 10%

Online review stats show user-generated material can do wonders in regards to conversions.

A single review can have an enormous effect on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44% increase.

Source: RevLocal