70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out many more reviews to get a clear view of how business is really doing. Don't depend on that fact alone.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra

Fifty Percent Of All Millennial's "Always" Read Online Reviews For Companies

More youthful people understand the worth of being informed. User-generated material has an indisputable influence on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they understand the huge impact user scores have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

83% Of All Young Buyers Were Invited To Leave A Review Recently

Of those asked, 80% of customers did give a review. Overall, businesses have actually asked 66% of all consumers to give a review on their company.

Source: Brightlocal

72% Of Consumers Will Not Take Action Unless They Check Out Some Reviews

Irrespective of how eye-catching your marketing is, you still require customer reviews. There is no skirting around it. Customers are still ready to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

86 Percent Of Customers Would Consider Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they invest at your business. If you provide a great experience, they will be willing to share it.

Source: Brightlocal

Over Half Of Customers Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are plainly the more opinionated ones.

Source: Statista

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a brand-new automobile and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.

With the help of other people, you manage to choose one that works for you. That's how positive reviews convert customers into clients.

Source: Consumer Affairs

70% Of Customers Prefer To Discover A Business Via Reviews And Articles, Instead Of Advertisements

Advertisements are all well and good, but it deserves trying a different approach as well. Reviews are by far the best way to find the truth about a product or service.

Source: Statuslabs

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Customers

24% of US buyers consider reviews as 'incredibly influential'.

To illustrate the importance of online reviews and ratings, did you know that 81% of consumers will pay more for a product with reviews and those very same consumers are also ready to accept slower shipping times for such products.

Source: Turntonetworks