53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's consumers are smart and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

74% Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Looking at online rankings statistics, we learnt that a business requires to have at least 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read much more reviews to get a clear view of how business is in fact doing. Do not depend upon that statistic alone.

Source: Brightlocal

61% Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Generally 2 out of 3 companies have excellent and awesome scores. Only 5% of companies have a rating listed below three stars.

Source: Brightlocal

30% Of Customers Feel Positive About A Business Which Answers Online Reviews

Keeping in touch with your customers creates trust. Even something as basic as responding to their comments and reviews can make them feel appreciated.

As you might anticipate, customers who feel this way are more willing to spend more cash with a company.

Source: Statuslabs

90% Of Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about impressions, right?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

89% Of Customers Review A Companies Feedback To Reviews

Not only do the majority of individuals check out the review replies, 30% of them highly value them. Almost 96% read the replies to their own reviews.

Source: Brightlocal

Reviews Published On Twitter Can Help Increase Online Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Many Best Selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to customer rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the general popularity of a site can just go so far.

Source: Review Trackers

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, agree that it increases their purchasing confidence.

Organizations use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

73 Percent Of Consumers Think Written Reviews Are More Vital Than Star And Number Scores

Online review data make it clear people aren't satisfied with scores alone.

Consumer reviews make the statistics appear more genuine which is what the potential consumers are searching for. Nearly a third of customers say written reviews are the only feature that makes them believe the sites' reviews are useful and appropriate.

Source: Fan and Fuel

71% Of Millennials Browse Consumer Reviews Of Expert Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to select a doctor or a legal representative.

Young people (age 18-35) are much more inclined to employ a professional based on online reviews. Just 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

82% Of Customers Check Out Review Sites Because They Want To Buy A Product Or A Service And Wish To Get The Facts About The Businesses Products And Services.

Users come since they have already formed a buying decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

If A Company Makes An Effort To Solve Problems Rapidly And Effectively, 95% Of Disappointed Consumers Will Go Back To A Company

Customers don't expect you to be perfect. They do anticipate you to remedy things when they go wrong. If there is nothing else a company can do to resolve a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday