Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can also affect our buying decisions.

According to social reviews statistics, Facebook impacts over half of users' purchase choices.

Facebook reviews statistics expose that 4 out of 5 users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal

63.6% Of Customers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review statistics reveal the basic appeal of a site can just presume when it concerns trust.

Source: Review Trackers

15% Of People Don't Trust Businesses With No Online Reviews

No trust means no interactions. 15% of possible consumers will not even think about doing business with a business they can't find viewpoints about.

Source: Statuslabs

Buyers Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. For that reason, buying choices are made rapidly.

Online reviews are clearly persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Utilize A Business

This stat is one of many that highlight the value of online rankings. Now that news of customer complete satisfaction travels this fast, keeping your customers happy is more important than ever.

57 percent of customers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for businesses with a best five star rating.

Source: Brightlocal

Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses in fact utilize them.

Although we now understand why client reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

77% Of Customers Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

72 Percent Of Clients Won't Take Action Unless They Read Some Reviews

No matter how enticing your marketing is, you still need consumer reviews. There's no skirting around it. Consumers are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

67% Of Consumers Admit Reviews Are A "Extremely Important" Factor When Picking A Service Provider

When clients need to select a solution provider, reviews have a massive influence on their decision.

Source: DemandGenReport

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

73 Percent Of Consumers Think Customer Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear individuals aren't pleased with scores alone.

Written reviews make the statistics appear more authentic which is what the prospective clients are looking for. Nearly a third of customers state composed reviews are the only function that makes them think the sites' reviews are pertinent and helpful.

Source: Fan and Fuel

Online Item Reviews About An Item Can Increase Its Conversion Rate By A Staggering 270%

User review statistics show the purchase probability for an item with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. However, they understand the huge impact user scores have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Data reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US buyers consider reviews as 'incredibly influential'.

To show the value of online reviews and rankings, did you understand that 81 percent of customers will pay more for a product with reviews and those very same consumers are also going to accept slower shipping times for such items.

Source: Turntonetworks