A Single Business Review Can Raise Its Conversions By 10 Percent

Online review stats reveal user-generated content can do wonders in terms of conversions.

A single review can have a huge impact on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44 percent increase.

Source: RevLocal

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers anticipate to see some unfavorable reviews.

Source: Capterra

72 Percent Of Customers Won't Take Action Before They Read Some Reviews

No matter how enticing your marketing is, you still require consumer reviews. There is no skirting around it. Consumers are still going to hear you out, however they trust other people more.

Source: My Testimonial Engine

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

If They Were Asked, 77% Of Customers Would Most Likely Submit A Review

More than a 35% would submit a review to inform others about their client experience and 24% would rather direct their review to the business itself.

Over a 26% would be willing to submit a review to help other individuals with their choice making process.

Source: Podium

When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Factor

Statistics reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star score is the first thing consumers see. Still, users take notice of other factors also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

The Majority Of Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower rating actually helps your overall rating.

According to client rating stats, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

74% Of Regional Companies Have At Least One Google Review

One review is far from enough to enhance your website's SERP ranking.

Looking at online scores data, we found out that a business requires to have approximately 40 reviews before people "Award" it with a star.

Source: Brightlocal

A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Earnings

Businesses that treat consumers well usually flourish, review sites help ensure of that.

Source: Statuslabs

83% Of Clients Do Not Rely On Advertising

The standard channels to reach customers aren't as influential as they used to be. Most users who no longer trust advertisements select to take notice of consumers' suggestions online.

Source: Statuslabs

83% Of All Younger Shoppers Were Asked To Post A Review Recently

Of those asked, 80% of consumers did give a review. In general, companies have asked 66% of all clients to leave a review on their company.

Source: Brightlocal

98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Website

Usually, 142 million consumers visit Yelp each month. If you have not declared your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

61% Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Overall two thirds of businesses have good and exceptional scores. Only 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal