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70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people read many more reviews to get an idea of how the business is actually doing. Don't depend on that fact alone.
Source: Brightlocal
89% Of Buyers Want To Read Reviews Using Their Mobile Devices
Be it via an app or a mobile web browser, people young and old prefer to read reviews on their phones.
Source: Statista
95% Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'constantly' or 'extremely often'.
Source: Trust You
83% Of Clients Don't Rely On Advertising
The traditional channels to reach consumers aren't as prominent as they used to be. Many users who no longer trust advertisements pick to take notice of consumers' suggestions online.
Source: Statuslabs
Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions
Facebook is currently the most popular social media which can also influence our purchasing preferences.
According to social reviews stats, Facebook affects more than half of users' purchase decisions.
If it has positive reviews, Facebook reviews statistics expose that 4 out of five users are more likely to rely on a local business.
Source: RevLocal
Just 6 Percent Of Consumers Do Not Trust Client Reviews At All
According to customer review data, a massive 19 percent of consumers constantly trust online reviews and never a make a purchase without checking out reviews.
Source: Statista
Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270%
User review statistics show the purchase probability for a product with 5 reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
73 Percent Of Customers Believe Written Reviews Are More Crucial Than Star And Number Rankings
Online review data make it clear people aren't satisfied with scores alone.
Consumer reviews make the stats appear more genuine which is what the potential clients are searching for. Almost a 3rd of consumers state written reviews are the only feature that makes them think the websites' reviews are appropriate and helpful.
Source: Fan and Fuel
Negative Reviews Can Increase Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, people devote more than five times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
63.6% Of Customers Visit Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
These online review statistics show the basic appeal of a site can only go so far when it comes to trust.
Source: Review Trackers
Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the producer says. The reason, makers' descriptions are essentially ads.
Source: Martech Zone
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Clients
24% of US consumers consider reviews as 'exceptionally influential'.
To illustrate the importance of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those very same customers are also ready to accept slower shipping times for such items.
Source: Turntonetworks
88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Stats reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista