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49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.
The share of clients, who take note of the variety of reviews is presently at 46%.
Source: Brightlocal
Only 6% Of Customers Do Not Rely On Consumer Reviews At All
According to customer review data, a whopping 19% of consumers always rely on online reviews and never ever a make a purchase without checking out reviews first.
Source: Statista
Positive Reviews Motivate 68% Of Consumers To Use A Local Business
Because the huge majority of customers read reviews, you'd want yours to be appealing to brand-new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
United States Buyers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews
When individuals read reviews, they concentrate on different aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of USA clients.
Source: Statista
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Customers
24% of US buyers consider reviews as 'very influential'.
To illustrate the importance of online reviews and rankings, did you understand that 81% of consumers will pay more for an item with reviews and those very same customers are also ready to accept slower shipping times for such items.
Source: Turntonetworks
83% Of All Younger Consumers Were Invited To Give A Review Recently
Of those asked, 80% of customers did submit a review. Overall, companies have actually asked 66% of all consumers to submit a review on their business.
Source: Brightlocal
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Online Item Reviews About A Product Can Raise Its Conversion Rate By An Unprecedented 270 Percent
User review stats show the purchase likelihood for an item with 5 reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
71% Of Millennials Browse Consumer Reviews Of Expert Services
Majority of all people in need of an expert service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to select an attorney or a physician.
Younger people (age 18-35) are a lot more likely to hire a professional based on online reviews. Just 19% of millennials will consider working with a legal representative without any.
Source: Thomson Reuters
Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions
Facebook is currently the most popular social media which can also influence our buying decisions.
According to social media reviews data, Facebook affects more than half of users' purchase choices.
If it has positive reviews, Facebook reviews stats expose that four out of 5 users are likely to trust a local business.
Source: RevLocal
If They Were Asked, 77% Of Customers Would Undoubtedly Submit A Review
More than a 35% would leave a review to educate others about their customer experience and 24% would most likely direct their review to the company itself.
Over a 26% would want to submit a review to help other people with their choice making process.
Source: Podium
63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics show the general popularity of a website can just go so far.
Source: Review Trackers