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The Majority Of Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a vendor. Online review trends show people prefer to comment if they had a favorable experience, instead of a negative or average one.
Source: Brightlocal
Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of businesses actually utilize them.
Although we now understand why client reviews are so powerful, many businesses obviously do not.
Source: LsaInsider
74% Of Regional Businesses Have At Least One Google Review
One review is far from sufficient to enhance your website's SERP ranking.
Taking a look at online rankings data, we discovered that a business requires to have an average of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Clients
24% of US consumers consider reviews as 'very influential'.
To illustrate the importance of online reviews and rankings, did you know that 81% of consumers will pay more for an item with reviews and those same consumers are likewise ready to accept slower shipping times for such items.
Source: Turntonetworks
95% Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the huge effect user rankings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
88% Of Executives Consider Reputation Risk As A Top Business Issue
Reputation management stats indicate a business's reputation doesn't affect simply the customers. Potential team members also look at ratings and read reviews.
Source: Deloitte
15 Percent Of Clients Don't Trust Businesses Without Online Reviews
No trust indicates no interactions. 15% of potential consumers won't even consider working with a company they can't discover opinions about.
Source: Statuslabs
Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses
Younger individuals know the worth of being informed. User-generated content has an indisputable influence on consumers.
If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been losing out on. Older people are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
A One Star Boost In Score Can Result In A 5% To 9% Boost In Business Income
Businesses that treat customers fairly usually prosper, review sites help make sure of that.
Source: Statuslabs
If A Business Makes An Effort To Solve Issues Quickly And Efficiently, 95% Of Dissatisfied Clients Will Return To A Business
Customers don't anticipate you to be perfect. When things go wrong, they do anticipate you to fix things. If there's absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
The Majority Of Shoppers Aged 25-34 Posted Reviews
According to Statista, the younger generations are unsurprisingly the more vocal ones.
Source: Statista
89% Of Consumers Browse A Companies Replies To Reviews
Not only do a lot of consumers read the review replies, 30% of them value them highly. Practically 96% read the reactions to their own reviews.
Source: Brightlocal
Negative Reviews Can Increase Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, individuals devote more than five times as long on a website when they check out negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo
72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews
Regardless of how eye-catching your marketing is, you still require client reviews. There's no skirting around it. Customers are still happy to hear you out, however they trust other people more.
Source: My Testimonial Engine