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More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70%
One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star ranking is the first thing customers see. Still, users take notice of other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American consumers.
Source: Statista
When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Aspect
Stats reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
If They Were Asked, 77% Of Consumers Would Probably Post A Review
More than a 35% would leave a review to notify others about their customer encounter and 24% would certainly direct their review to the company itself.
Over a 26% would be willing to post a review to assist other individuals with their decision making process.
Source: Podium
67% Of Consumers Report Reviews Are A "Very Crucial" Factor When Picking A Solution Provider
When consumers need to choose a service provider, reviews have a massive impact on their decision.
Source: DemandGenReport
53% Of Customers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews
Online review statistics prove that 63% of customer reviews stay without a reaction. That's regrettable, because those businesses are losing consumers that way.
Source: Review Trackers
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the enormous impact user ratings have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Customers
24% of US shoppers consider reviews as 'incredibly influential'.
To illustrate the significance of online reviews and scores, did you understand that 81 percent of consumers will pay more for an item with reviews and those same clients are also going to accept slower shipping times for such items.
Source: Turntonetworks
Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are basically ads.
Source: Martech Zone
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase likelihood for a product with five reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the general popularity of a website can just go so far.
Source: Review Trackers
83% Of Consumers Do Not Trust Advertising
The traditional channels to reach clients aren't as prominent as they utilized to be. The majority of users who no longer trust ads choose to focus on consumers' suggestions online.
Source: Statuslabs