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Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
90% Of Buyers Require Less Than 10 Reviews To Form An Opinion About A Business
You know what people say about impressions, right?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
If you don't have reviews on your website, think about asking your visitors to compose one.
Source: Martech Zone
74% Of Local Businesses Have At A Minimum, One Google Review
A single review is far from enough to improve your website's SERP ranking.
Taking a look at online scores data, we found out that a company needs to have approximately 40 reviews before users "Award" it with a star.
Source: Brightlocal
77% Of Users Don't Trust Reviews That Are Older Than 3 Months
Clients don't care how good your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that companies need to be constantly asking for reviews.
Source: Statuslabs
71% Of Millennials Search Consumer Reviews Of Expert Services
More than half of all people in need of an expert service rely on online reviews.
According to online reviews stats, 59% used online reviews to select a medical professional or a legal representative.
Younger people (age 18-35) are a lot more inclined to work with an expert based on online reviews. Only 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
Customer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
49% Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of clients, who take note of the variety of reviews is presently at 46 percent.
Source: Brightlocal
83% Of Consumers Do Not Rely On Advertising
The traditional channels to reach clients aren't as influential as they used to be. The majority of users who no longer trust advertisements choose to take note of clients' suggestions online.
Source: Statuslabs
People Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. Buying choices are made quickly.
Online reviews are clearly persuasive, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
If A Company Manages To Solve Problems Rapidly And Effectively, 95% Of Dissatisfied Clients Will Return To A Company
Consumers don't expect you to be perfect. They do anticipate you to remedy things when they go wrong. If there is absolutely nothing else a business can do to fix an issue, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have visited a vendor. Online review trends reveal people prefer to comment if they had a positive experience, instead of a negative or mediocre one.
Source: Brightlocal
89% Of Customers Browse A Companies Replies To Reviews
Not only do most shoppers read the review replies, 30% of them highly value them. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
Consumers Could Invest 31% More With A Business That Has Fantastic Reviews
Take notice of this fact. The better other users explain your product and services, the more money you can charge and consumer review statistics reveal to us precisely how much more.
Source: Martech Zone